Is Data Privacy and GDPR Legislation A Concern for social CRM?

Privacy is a fundamental right of every person. While an individual is mostly capable of ensuring their privacy in real life, maintaining so in the present age of digital globalization is a far more complex process. Digital privacy is inherently a grey area. But the recently implemented GDPR, or General Data Protection Regulation, aims to … Continue reading Is Data Privacy and GDPR Legislation A Concern for social CRM?

Here’s how CRM Plays A Crucial Role in Automating Sales Processes

These days, almost every CRM offers essential marketing, sales, and email automation features. But, firms can save a significant amount of money and time by including even more advanced automation functions in the CRM system. Here’re five CRM features that can prove to be a lifesaver for the sales team. CRMs Help In Lead Management Some … Continue reading Here’s how CRM Plays A Crucial Role in Automating Sales Processes

How Can Social CRM Help Firms In Boosting Relationships With Consumers?

The social customer relationship management system is a combination of CRM with multiple social media channels. It enables brands to interact with customers via social media platforms like Facebook, Twitter, WhatsApp, Instagram, etc. Several studies have proved that upgrading from CRM to social customer relationship management system can help in improving customer service, profitability, and … Continue reading How Can Social CRM Help Firms In Boosting Relationships With Consumers?

Why Your Startup Needs a CRM System?

Philip Kotler famously said “Marketing is the homework that we do before we have a product…” In other words, if you wish to succeed in business you must have a market first instead of focusing on production first. He also said that all customers are important and some are more important but how do you … Continue reading Why Your Startup Needs a CRM System?

Why Your Organization Needs A Mobile CRM Strategy

Marketplace changes and organizational changes dictate the way you will need to deploy and implement CRM strategies. Today’s world is mobile. Customers make more use of mobiles for a variety of functions. Organizations have employees on the go and remote based employees. In this scenario a CRM solution that is tied to the office is … Continue reading Why Your Organization Needs A Mobile CRM Strategy

What Are The Biggest Myths About CRM Services?

Even in this era of social CRM, several myths regarding customer relationship management systems thwart firms from upgrading. Here're five of the most discussed myths these days.   CRMs would become redundant due to AI Artificial Intelligence (AI) technology has revolutionized the way people shop online, work, drive, and use appliances. With the introduction of … Continue reading What Are The Biggest Myths About CRM Services?

Growing Your Business With the Advancement in CRM Technology

Even in this democratized consumer market the customer still is king. Enterprises, however large they may be, find it imperative to woo customers all the time in a never ending courtship. CRM is at the core of this customer courtship. CRM in the old days used to be pretty simple but it has moved with … Continue reading Growing Your Business With the Advancement in CRM Technology