Even in this democratized consumer market the customer still is king. Enterprises, however large they may be, find it imperative to woo customers all the time in a never ending courtship. CRM is at the core of this customer courtship. CRM in the old days used to be pretty simple but it has moved with the times. Further, a standardized CRM package is less likely to help you succeed whereas custom and advanced CRM development, though expensive, is the formula for success. Why custom CRM development? The answer is simple. CRM is supposed to include every aspect of customer interaction, include intelligence and automation in marketing, sales and service. It should also be easy to use.
AI – a giant leap forward in CRM
AI inclusion with machine learning in CRM is a giant leap forward that CRM software development company, Thane, specializes in. Machine learning helps the CRM solution keep learning from data as it accumulates and the CRM becomes smarter in its automation. This means you gain predictive analytics capability, a crucial thing if you want to get to the customer first, decipher trends and be ready. AI inclusion also reduces workload on employees, keeps track of customers at all stages and levels and gives you an alert for timely action. AI does help in natural language recognition as also in managing omnichannel interactions. It helps when you wish to generate actionable reports.
Omnichannel CRM
Customers, prospective or existing, may use email, chat, social media, mobile or phone for communications or to raise an issue or discuss a topic. Are you listening in? If you want a CRM, get it from CRM development service that includes omnichannel support. It should be easy to monitor omnichannel conversations, switch lanes, maintain records and deliver a consistently above board customer experience at any stage. This applies to your marketing campaigns that you can plan through the CRM to launch on social media or websites or any other channel, coherently and cogently. Existing customers should find it easy to get responses and prospectives can be drawn into the funnel through a measure of self service.
Self service
Self service brings up images of an IVR system and a frustrated customer waiting endlessly and pressing keys to get where he wants to go. Callers do like self service but not a frustrating one so if you do plan to integrate IVR into CRM development, look for CRM software development company, Thane, to integrate visual and smart IVR that can interact smartly with some infusion of AI. Make it a joy to use and you have loyal customers who will help you grow your business with advanced CRM.
Social mobility
CRMs are usually associated with in-office working but these days it is imperative to stay in touch and be available at any time. Your CRM needs to be social and mobile for executives to access it on their phones when they are out of office. Imagine a scenario in which your sales executive is on the move and checks his mobile, notices a post on social media page and then gets chatting using video. The target will be flattered and converted. The immediacy this provides can certainly aid in business growth.
Upgrade existing CRM with CRM development or get a smart and intelligent one developed from the ground up. It is worth the investment.
Growing Your Business With the Advancement in CRM Technology
Digital_Rohit 