The use of AI (Artificial Intelligence) powered tools is set to increase during the coming months. From the manufacturing sector, the entertainment industry, healthcare to automobile, AI-powered widgets are marking their presence in almost every industry. But when it comes to early adopters, the e-commerce sector probably makes it in the list of top three.
Artificial Intelligence and Machine Learning tools can analyze the customer data gathered from various sources, understand customer behavior, and help in facilitating solutions to the buyer without human intervention.
One of the world’s most popular eCommerce platforms, Magento has managed to get the best out of artificial intelligence and machine learning technology.
Advanced Search Options Help Buyers To Find Their Desired Products Within Seconds
- Image Search
AI image recognition algorithms have revolutionized the visual search option. It offers the option for users to upload a picture of the item they wish to buy and reach the desired product purchase page within seconds.
- Voice Search
The use of virtual voice assistants is set to increase during the coming months. Some of them come pre-installed even in the basic feature phones. Tools that use the combination of AI and Natural Language Process (NLP) make the eCommerce site voice search-friendly. Shoppers using voice assistants like Siri, Amazon Echo, Alexa, and other virtual assistants. Search by voice, and Voice Search by Emipro are two of the most used voice search extensions besides the usual Magento Voice Search and Typing Module. The feature is available only with Magento 2 platform.
The New Way of Interaction
Several small and large firms from various categories have deployed AI-powered chatbots to handle first-level, basic customer queries.
Chatbots help agents by handling basic tasks at the first level and reduce the workflow. Queries are escalated to agents only when chatbots have no resolution for the same. These Artificial Intelligence, Machine Learning powered tools help in reducing customer service costs and improve the firm’s first contact resolution percentage. Bots use natural language processing (NLP) and become smarter with every chat query.
Amazon and e-bay have deployed chatbots. But even the complicated financial sector has not shied away. MasterCard, Capital One, JPMorgan Chase, and Bank of America are some of the top names in the banking sector. They have all integrated chatbots in their customer service mechanisms for answering basic queries.
Chatbots can be used for checking order status, browsing catalogs, searching for specific items, etc.
Some of the most used robot chat extensions on Magento are Robot Chat by Mageworx, Magecube, Landofcoder, and Webkul. The platform can be integrated with Facebook Messenger API, thanks to extensions like Woxy Messenger, Chatbot Integration (Facebook and Telegram), and Facebook Messenger Chatbot Extension.
A reputed Magento mobile app development company can help you choose the most suitable extension.
Recommendation Engines For A Personalized Shopping Experience
Put simply; a recommendation engine uses algorithms to make product recommendations and suggestions to buyers. These suggestions are made to customers on an individual basis as per their search keyword history, past purchases, product interactions, and other demographics. It helps in saving the customer’s time by showing products that can be the most appropriate options for them.
The product recommendation engine offers a sales boost, higher levels of customer engagement, and better overall user experience.
Personyze’s recommendation engine, Choice AI, Recolize, Vue.ai, and Magevolve are some of the top recommendation engines that work with Magento.Choosing the right extensions is crucial for the smooth functioning of the online store. Is your firm searching for a trustworthy Magento mobile app development service provider for developing your eCommerce portal? Engineers at Smart Sight Innovations have a decade worth of experience in developing custom eCommerce solutions for large firms as well as startups.
Read More: How has Artificial Intelligence impacted Magento e-commerce stores?
Digital_Rohit 